![]() ![]() ![]() ![]() Collaborative Crafting: Don’t just visit your buddy’s kingdom – help give them a happy ending! Collaborate with friends to craft art, armor and portions to help each other on your epic journey, and even beg, borrow and steal (er, trade) goods to strike up the best deal.Create Your Castle: Express yourself by creating your own magic kingdom and show it off to all your friends.The game includes a variety of fun things to keep players up to their crowns in carriages and dungeons, including: And the story doesn’t end there, players choose their own path in the game by meeting new and different characters, tending to their every wish and command (we at Zynga like to call those quests) and exploring mysterious areas. Other recent reports suggest that Zynga employees are treated badly, while elsewhere it is noted that one of Zynga's latest games, Mafia Wars 2, has fallen relatively flat with players, dropping from a high of 2.5 million monthly users after its October launch to a current mark of 900,000.Once immersed in the beautiful, medieval world that is CastleVille, players will find an engaging storyline, touch of fantasy, playful and memorable characters, and to round it out, a completely new reputation system to unlock new actions. The report adds to growing concerns over Zynga's future. He also notes that while DAU growth for Castleville was 6 million in its first week, the increase during week two was only 900,000 in comparison. In the two weeks that followed, they saw further DAU decline of 2.8 million.Ĭreutz suggests that current Zynga gamers are simply moving from old Zynga games to new ones, rather than the game picking up brand new players or these current users playing multiple Zynga games at once. Zynga's other nine major Facebook titles saw a collective decline of 1 million DAUs in the two weeks before Castleville's launch. However, the report explains that despite the increase in users, "November has to be a disappointment" for the company due to a decline in users for its other titles. A new report from analyst firm Cowen and Company suggests that, while social games giant Zynga has seen great success from its latest release Castleville, the decline in users for its other titles has offset much of the potential growth.Ĭastleville launched earlier this month, and two weeks after its release had already reached 17.4 million users, making it the sixth biggest game on Facebook, in terms of audience size.Ĭowen's Doug Creutz notes that the title has achieved success, and is currently now tied for second place with Farmville with 6.9 million DAUs a piece. ![]()
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January 2023
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